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3,5 milioni


L'antifurto con le palle
Year of launch 2003
Inventor Mario Macchini e Antonio Di Leo
How the project came about Antonio De Leo and Antonio Macchini were two engineers who patented this great anti-theft system with a particular mechanical system with automatised lock, making an effective pedal-locker. The two stabilising spheres allowed the anti-theft to adapt itself on any kind of platform.
Our input
After an accurate market survey, we decided to invest on the product by buying its patent and creating a start-up for its production.
Marketing campaigns and the great practicality of this item made its fortune, with over three million units sold in a few years.

Why was it successful?
The anti-theft Bullock can be activated with just one hand, it suits to all kinds of cars, it is light and easy to carry and it is one of the most unbreakable anti-theft systems: 17 minutes against an average of 3 minutes scored by the competitors.
A lot of good qualities and a high reliability made this product a leader in its business sector.